Hello 👋
Senior product designer
Designing the details behind experiences people love.
I lead design for the launches, bookings, and content that millions of people see, built for the teams who run them every day.
Currently at Apple
Previously at Disney, Starbucks, and Walt Disney Imagineering.
Work
Most of my recent work is under NDA, so I walk through it live instead of posting it: the problem, the process, the decisions, and the results.
- Apple · Publishing toolsFor media partners
- Disney · Booking and checkout180 restaurants across 6 parks
- Starbucks · Content management and deployment18,000+ stores, 30% less setup time
Design leader
I lead by doing the work alongside the team, raising the bar on craft and coaching designers.
Starbucks: I led design for the foundational content management and deployment tools behind digital displays and promotions, so teams build once and deploy everywhere.
Systems thinker
I map how content, rules, and workflows connect before I draw a screen.
Apple: I’m replacing a legacy publishing process full of workarounds with one clear flow, with errors caught before anything goes live.
Hands-on maker
I sketch, prototype, and test early, so open questions get answered before they get expensive.
Disney: I tested prototypes with Cast Members in quick-service and premium dining, then reworked the interface for clarity during live guest interactions.
Team partner
I work shoulder to shoulder with Product, Engineering, and Research, and lay out tradeoffs so the team can agree on one direction.
Starbucks: I validated with regional managers and marketing teams, then piloted real campaigns to measure efficiency, accuracy, and consistency.
About
I’m a senior product designer in the Bay Area who designs the systems behind media, entertainment, and commerce. My work sits where content, partners, and operations meet: complex workflows that need to feel simple for the people who use them every day.
I come from an architecture background, designing physical spaces for Walt Disney Imagineering, Starbucks, and Arcadis. That training still shapes how I design: I think about structure, flow, and how people move through an experience, whether it’s a themed experience or a product.
Today I’m a hands-on designer with experience across Apple, Disney, and Starbucks. I prototype early to resolve ambiguity, work closely with Product and Engineering, and build patterns that teams can reuse.