Media Tools
Designing the tools media partners use to manage and publish their content, so they can work with clarity and confidence.Full walkthrough available in conversation.
Product designSystems thinkingStakeholder management
Hello 👋
Senior product designer
Designing the details behind experiences people love.
I lead design for the launches, bookings, and content that millions of people see, built for the teams who run them every day.
Currently at Apple
Previously at Disney, Starbucks, and Walt Disney Imagineering.
Selected work
Some work is confidential. I’m happy to walk through the full process in conversation.
Dining Reservations
Designing the dining booking tool thousands of Cast Members use across parks, resorts, hotels, and cruises, so reservations take fewer clicks and venues get the real-time data to plan seating and capacity.
Product designResearchUX design
Point of Sale
Designing a modern point of sale to replace an out-of-date system, with simple flows that speed up checkout by 15%.
Product designUX designWorkflow design
Content Builder
Designing the tool marketing and operations teams use to create and deploy standard and seasonal promotions, so they launch across every channel with real-time previews and validation and 30% less setup time.
ResearchReusable componentsUsability testing
Content Platform
Designing the content management platform behind mobile ordering, in-store digital displays, web, and delivery, so teams can manage and deploy to every channel from one place.
Design leadershipProduct strategyUX design
Design leader
I lead by doing the work alongside the team: raising the bar on craft, coaching designers, and building design practices that teams want to keep using.
Starbucks: I led design for the foundational content management and deployment tools behind digital displays and promotions, so teams build once and deploy everywhere.
Systems thinker
Whether it’s a media platform, a reservation flow, or a content platform, I map how the content, rules, and workflows connect before I draw a screen. Every screen then becomes a view of the same logic.
Apple: I’m replacing a legacy publishing process full of workarounds with one clear flow, with errors caught before anything goes live.
Hands-on maker
I stay in the work: sketching, prototyping, and testing early, so open questions get answered before they turn into expensive ones.
Disney: I tested prototypes with Cast Members in quick-service and premium dining, then reworked the interface for clarity during live guest interactions.
Team partner
I work shoulder to shoulder with Product, Engineering, and Research, and I lay out tradeoffs plainly so the team can agree on one direction and ship it.
Starbucks: I validated with regional managers and marketing teams, then piloted real campaigns to measure efficiency, accuracy, and consistency.
Ask me
About
I’m a senior product designer in the Bay Area who designs the systems behind media, entertainment, and commerce. My work sits where content, partners, and operations meet: complex workflows that need to feel simple for the people who use them every day.
I come from an architecture background, designing physical spaces for Walt Disney Imagineering, Starbucks, and Arcadis. That training still shapes how I design: I think about structure, flow, and how people move through an experience, whether it’s a themed experience or a product.
Today I’m a hands-on designer with experience across Apple, Disney, and Starbucks. I prototype early to resolve ambiguity, work closely with Product and Engineering, and build patterns that teams can reuse.